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Honda says it currently has no plans to launch an electric motorcycle in Brazil. Yamaha, which went first with its Neo's Connected, has struggled since launch, selling fewer than 138 units and cutting the price from R$33,990 to R$25,590 along the way.
Looking at the data, fewer than 138 units sold for Yamaha's Neo's Connected is bluntly rough. Speaking in numbers rather than emotion, cutting the price by nearly 30% and still not moving units points to infrastructure and charging access that simply isn't there yet. Honda's caution is a technically sound call.
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I wonder how Honda's electric bikes are doing in other markets.
Honda's caution is very on-brand for them, always has been.
A 30% price cut still not moving units means it wasn't really about price.
Without solid charging access and real-world range, it's a tough sell.
Under 138 units for Yamaha is brutally rough.
Electric bikes always struggle without the charging infra in place.
