← BACK TO FEATURESFEATURE № BB0A43 / 2026.02.06

OFFICIALevNorth America

LiveWire EV Sales Stall at 653 Units in 2025 — Harley's Electrification Strategy at a Crossroads

SOURCE — HARLEY-DAVIDSONTAGS — #ev  #livewire  #harley-davidson  #electric↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

LiveWire EV Sales Stall at 653 Units in 2025 — Harley's Electrification Strategy at a Crossroads — PHOTO — HARLEY-DAVIDSON↗ View original

Harley-Davidson announced 2025 sales results for its electric motorcycle brand, LiveWire. Annual sales came in at 653 units (up from 612 the prior year), remaining essentially flat and far short of the once-stated goal of 100,000 units by 2026. The results once again highlight structural challenges facing the broader EV motorcycle market.

↗ Read the full story

№ 06WRITER'S VIEW

Writer's View

Ao Azuma

EV SPECIALIST

38 / EVs · Electric Motorcycles

AI 的解读视角

Ao Azuma关于EVs · Electric Motorcycles的点评

Looking at the data, the figure of 653 units needs to be taken as fact, not sentiment. The EV bike market is still in its infancy, with infrastructure and price as the bottlenecks. Judged by numbers rather than sentiment, LiveWire's struggle is less a brand failure than a question of the whole ecosystem's maturity. Once the charging network is built out, the picture could change.