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"electric" × North America × MARKET: 11 articles
LiveWire Posts 267 Quarterly Sales Under NYSE Compliance Notice
LiveWire received an NYSE compliance notice after its average closing price stayed below $1 for 30 trading days. In the second quarter of 2026, it sold 267 electric motorcycles, up 386% year on year, with $9.1 million in revenue and an $18.2 million net loss. Shares rose more than threefold in two trading days from 77 cents on July 23.
Ultimate Motorcycling · 7/31/2026
Classifying Electric Bikes by Speed: Massachusetts Weighs a New Mobility Bill
Legislators in Massachusetts are considering a new framework to organise electric mobility comprehensively. Its distinguishing feature is classifying vehicles by top speed rather than by name or appearance, covering electric bikes capable of 30 to 40 mph and above. Where each vehicle may ride would be divided by speed band, aiming at a system that can handle an ever-growing number of electric vehicles into the future.
Electrek · 7/25/2026
The Final Chapter of Damon Motors — Nine Years, and an Electric Sport Bike That Never Made It to Market
The Pack reports on the end of the road for Damon Motors, the Vancouver, Canada-based electric motorcycle startup. Nine years after launching with promises so bold they seemed almost impossible to deliver, the company appears to be closing down quietly, without a dramatic bankruptcy filing or farewell statement — the story of a machine that never reached production.
The Pack (EV) · 7/23/2026
Harley's LiveWire Q2 Earnings: Electric Motorcycle Sales Jump ~5x YoY to 267 Units, Losses Narrow
LiveWire, Harley-Davidson's electric motorcycle brand, has reported its Q2 2026 earnings. Electric motorcycle sales rose to 267 units, roughly five times the 55 units sold in the same period last year, with revenue expanding from $0.8 million to $3.6 million. Consolidated revenue grew 55% year-on-year to $9.1 million, and the net loss narrowed to $18.2 million from the prior year. The company plans to strengthen its off-road EV business through its recently acquired Dust Moto.
Motorcycle.com · 7/23/2026
Hero MotoCorp Writes Down Its Stake in EV Maker Zero by Around 90%, Skips Latest Funding Round
India's Hero MotoCorp has sharply written down the value of its stake in U.S. EV maker Zero Motorcycles and opted out of Zero's latest funding round. The write-down reportedly reached around 92%, reflecting the harsh investment climate surrounding electric motorcycle ventures.
RideApart · 7/22/2026
Is LiveWire on Life Support? A Warning Bell for the Slump in US Electric Motorcycle Sales
As electric motorcycle sales struggle in the United States, a new commentary questions the future of LiveWire, Harley-Davidson's electric spin-off brand. Against a backdrop where electric two-wheeler demand hasn't grown as expected, doubts are being raised over the brand's long-term sustainability.
Adventure Rider (ADVrider) · 7/20/2026
US Motorcycle Market Off to a Solid Start in 2026: Up 1.8% Through April, Harley Posts Double-Digit Recovery
According to MotorcyclesData, the US motorcycle market got off to a better start than expected in 2026. Cumulative sales through April reached 169,953 units, up 1.8% year-on-year. By brand, Harley-Davidson posted a double-digit recovery at +10.1%, followed by Suzuki +11.0%, Yamaha +7.7%, and KTM +7.0%, while Honda fell -2.9% and Kawasaki -5.5%. The electric segment grew 6.9%.
Motorcycle.com · 7/15/2026
Canada's Beachman Secures Series A Funding for Electric Motorcycles, Backed by NÜTRL Founders
Toronto-based electric motorcycle maker Beachman has secured the first tranche of its Series A funding round. The investors are Paul and Melissa Meehan, the husband-and-wife team who built NÜTRL into Canada's top-selling vodka soda before selling it to Labatt in 2020. Beachman offers the 1960s California-styled '64 and is developing a second model, the Aviator. The funds will go toward North American expansion and entry into Europe.
The Pack (EV) · 7/10/2026
Volara Motorsports Acquires Electric Motorcycle Maker Monday Motorbikes, Marking Its First EV Entry
Volara Motorsports has acquired electric mobility maker Monday Motorbikes. For the company, which holds a portfolio of automotive, motorsport, and off-road brands, it marks its first move into electric motorcycles. The deal complements its existing portfolio, with the broader wave of electrification helping drive industry consolidation.
Powersports Business · 6/18/2026
LiveWire Acquires Electric Dirt Bike Startup Dust Moto, Enters Off-Road Market
LiveWire, Harley-Davidson's electric brand, has acquired Dust Moto, an Oregon-based electric dirt bike startup. It's LiveWire's first-ever acquisition and marks its full-scale entry into the off-road segment. The first products are slated to launch in the second half of 2026.
Motorcycle.com · 6/13/2026
Zero Motorcycles Marks 20th Anniversary, Offers Anniversary Perks on 2026 Models
Electric motorcycle pioneer Zero Motorcycles celebrates its 20th anniversary in 2026. To mark the milestone, the company is offering a limited-time "20th Anniversary Rider Bonus" on select 2026 models, giving buyers a choice of incentives including trade-in offers.
The Pack (EV) · 6/12/2026