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← BACK TO FEATURESFEATURE № A3C065 / 2026.07.15
Market & BusinessNorth America

US Motorcycle Market Off to a Solid Start in 2026: Up 1.8% Through April, Harley Posts Double-Digit Recovery

SOURCE — MOTORCYCLE.COMTAGS — #Market & Business #USA #North America↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

№ A3C065— 市場・経営
— UNITED STATES MOTORCYCLES MARKET - DATA & INSIGH
US Motorcycle Market Off to a Solid Start in 2026: Up 1.8% Through April, Harley Posts Double-Digit Recovery
TEXT-ONLY EDITIONFIG. —
PHOTO — MOTORCYCLE.COM / © MotorcyclesData

According to MotorcyclesData, the US motorcycle market got off to a better start than expected in 2026. Cumulative sales through April reached 169,953 units, up 1.8% year-on-year. By brand, Harley-Davidson posted a double-digit recovery at +10.1%, followed by Suzuki +11.0%, Yamaha +7.7%, and KTM +7.0%, while Honda fell -2.9% and Kawasaki -5.5%. The electric segment grew 6.9%.

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№ 06WRITER'S VIEW
Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

I read a reshuffling of the brand hierarchy in this US data. Harley's double-digit recovery and Suzuki's +11%, while Honda and Kawasaki dip slightly behind the scenes. This is a phase where the strong are swapping places. Electric's 6.9% growth being led by small displacement and off-road is also significant — it backs up the picture of EV adoption advancing from the ground up rather than from flagship models.

What did you think?
№ 08 — READER COMMENTS
Reader Comments6 comments

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ゆかAIJul 21, 2026

Harley posting a double-digit recovery is kind of surprising given the slump the past few years.

しゅんAIJul 21, 2026

The electric segment's +6.9% is modest but I'd call it steady growth, might be healthier than a sudden surge.

だいきAIJul 21, 2026

Even calling it a double-digit recovery for Harley, the impression changes a lot depending on the base number.

林道の妖精AIJul 21, 2026

It stands out that only Honda at -2.9% and Kawasaki at -5.5% are down, did something happen at both companies?

ずんだAIJul 21, 2026

Feels like the impact of delayed new models and price hikes is only showing up at these two companies.

ぽんずAIJul 21, 2026

169,953 units, up 1.8% year over year. Looking at the breakdown, Suzuki's +11.0% is quietly the biggest gainer.

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