Ligue 1 side RC Strasbourg announced on September 11 that frozen-food brand Hunkar has been upgraded to main shirt sponsor through the 2028-29 season. The Alsace-based brand's logo will appear on the upper back of the jersey starting with the home game against AS Monaco.
Australia's Nine Entertainment announced a six-year extension of its Premier League broadcast rights, delivered exclusively through its Stan Sport streaming service, running through the 2033/34 season. Financial terms were not disclosed, and the deal was struck early with two seasons still remaining on the current agreement.
FC Bayern Munich announced a three-year partnership naming Wonderful as the club's Official Enterprise AI Partner. The first use case will be an AI agent handling matchday digital ticketing and account support, with financial terms undisclosed. The club said further enterprise use cases would be announced during the term.