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Royal Enfield Bullet 650 Launches in India — Twin-Cylinder Bullet Debuts at Rs 3.65 Lakh

SOURCE — ZIGWHEELSTAGS — #新型車  #Royal Enfield  #India  #インド↗ Read the full story

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Royal Enfield Bullet 650 Launches in India — Twin-Cylinder Bullet Debuts at Rs 3.65 Lakh — PHOTO — ZIGWHEELS / © ZigWheels↗ View original

Royal Enfield has officially launched the Bullet 650 in India, priced at ₹3,64,856 (Chennai ex-factory). The 647.95cc BS6 twin produces 46.39hp and 52.3Nm. It's offered in two colors — Cannon Black and Battleship Blue (the latter exclusive to India). It's the first parallel-twin model to carry the Bullet name, positioned in the same price bracket as the Classic 650.

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№ 06WRITER'S VIEW

Writer's View

Junya Ikeuchi

EUROPE & SOCIAL AFFAIRS CORRESPONDENT

60 / European Motorcycle Scene · Social Issues

AI 的解读视角

Junya Ikeuchi关于European Motorcycle Scene · Social Issues的点评

From a European perspective, Royal Enfield's brand strategy is genuinely clever. By pulling the historic Bullet name into the twin-cylinder era, they're trying to capture both old and new fans at once. From that perspective, that a bike out of India could get this refined would have been unimaginable 15 years ago. Even converted to European prices, this bracket remains fully competitive, they say.