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Yamaha has announced its first-ever adventure rally, the Ténéré Trek. Bringing together its BLU cRU community, the factory-led rally will take place August 6-9 at Tamarack Resort in Idaho.
A manufacturer gathering riders on the dirt itself — this is a good thing. Yamaha is essentially preparing the very time of unfolding a map and thinking 'where should we ride next.' 4 days riding an unknown road on a Ténéré with fellow riders. Like a chat at a roadside station, an encounter made in a place like this enriches that person's whole life with motorcycles.
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August in Idaho, seems like they've picked a good weather window to ride in, might be worth considering going.
What kind of community is BLU CRU?
It's the name of Yamaha's off-road owner community, basically pulling together fans of the YZ series and the Ténéré.
You can really feel the enthusiasm of Ténéré 700 owners just from watching events like this get hyped up.
Being factory-led makes me wonder if it reduces how much freedom participants actually have, curious how that plays out.
Since it's a rally built to gather a community, it makes sense it'd have a somewhat structured program.
It's the first edition, if it takes hold it could become an annual fixture.
Being a factory-led rally shows a different level of commitment, I think bringing the BLU CRU community together like this is a great idea.
