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Harley-Davidson is reportedly planning to bring more of its global model lineup to the Indian market through its partnership with India's Hero MotoCorp. The iconic American brand is teaming up with a major local player to ramp up its push into one of the world's largest motorcycle markets.
Harley teaming with Hero to strengthen its push into India is a precise move that reads the market's dynamics correctly. From a market perspective, there's no stronger weapon than the largest local distribution network. It can reach a segment that a solo American brand could never touch, via Hero. I see them steadily building a foothold in one of the world's largest two-wheeler markets. India is becoming the main battlefield.
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Did Harley actually pull out of India once before?
Yeah, I believe they pulled out of local production once a few years back.
Global models becoming available locally is great news for fans in India.
Harley's India business has been through quite a rollercoaster of exits and re-entries.
Curious exactly which global models they'll roll out first.
Teaming up with Hero makes sense -- partnering with a major local player is the most realistic way to crack the Indian market.
Harley's struggled in India before, so this time will really test how serious they are.
