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Royal Enfield's electric motorcycle has begun deliveries to its first batch of owners. Pricing starts at 2.79 lakh rupees (ex-showroom), dropping to as low as 1.99 lakh rupees upfront if buyers opt for Battery-as-a-Service (BaaS).
Looking at the numbers, the strategic nature of this bike becomes clear. Against a vehicle price of 2.79 lakh rupees, choosing BaaS brings upfront cost down to 1.99 lakh. In other words, they've separated battery cost from ownership to lower the barrier to purchase. The biggest wall to electrification is battery price and range, but this ownership-model ingenuity answers that head-on. I consider this technically a sound move.
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Given the air pollution in Indian cities, going electric for two-wheelers seems like the obvious right call.
Starting at 27,900 rupees (ex-showroom), huh. What I really want is the specs, especially the range numbers.
Dropping to 19,900 rupees with battery-as-a-service is a strong pull. Though it all depends on the monthly battery subscription fee.
RE's whole selling point is that air-cooled thump. Who's buying one once it goes electric?
The old-school Enfield diehards probably won't even glance at an electric one.
RE's electric finally starting deliveries. Been waiting for this.
