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KTM has poached a senior executive from BMW Motorrad to help navigate its way out of the company's management crisis. The organizational shakeup is accelerating the push toward turning the business around.
In Europe, even a motorcycle manufacturer's personnel strategy carries a kind of political message. KTM repeatedly poaching executives from BMW isn't mere corporate hiring, it signals a shift in industry-wide power dynamics. In Europe, a corporate turnaround process ripples across the whole market. Austria's camp absorbing talent from a technically strong German company. Socially speaking, this kind of move resonates with a country's manufacturing culture too. I want to watch closely how the organizational reform actually functions. Source: RideApart.com
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Just please don't go under, don't want to lose the orange.
Was KTM's financial situation really that dire...?
Poaching from rival BMW of all companies is blatant, lol.
Poaching talent right from a rival is very on-brand for KTM though.
They were expanding aggressively and riding high not long ago, and now this fall. Such is the rise and fall of fortunes.
Swapping out the executives won't make the debt they're carrying disappear.
Get that personnel changes alone won't fix things, but at least they're showing willingness to act.
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