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Harley-Davidson has raised prices on its India-built X440 for the second time in two months. The top T trim rises Rs 2,000 to Rs 2.86 lakh and the S trim rises Rs 1,000 to Rs 2.60 lakh, while the entry Vivid stays at Rs 2.35 lakh. No specification or feature changes accompany the increase.
A second price hike in two months, from a market perspective, is a clear signal of real pressure from raw materials or currency. Still, keeping the entry Vivid unchanged shows they're protecting India's price-sensitive entry buyers. What the numbers show is Harley recovering brand value through the higher trims.
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Feels like old Harleys never moved in price this much.
At this price, a Royal Enfield is way better value, honestly.
Still 27 horsepower, unchanged — why's only the price moving?
Two hikes in a row in two months is rough, my wallet's screaming.
Was considering it as my first bike, now I'm second-guessing.
Raising only the price while the spec stays the same? That's a bit cheeky.
Even so, the X440's styling is one of a kind, still makes me want one.
