CHROME Relaunches Made-to-Order Bags Where You Pick the Colors Yourself

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CHROME, a brand long favored by the street and cycling scenes, has relaunched its made-to-order CHROME CUSTOMS service at its Harajuku store, letting customers mix and match colors on three base models: the BARRAGE backpack and the CTZ and MINI METRO messenger bags. A new in-store CUSTOMS LAB lets shoppers preview their combination in a 360-degree view on a store PC before ordering.