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Electric motorcycle pioneer Zero Motorcycles celebrates its 20th anniversary in 2026. To mark the milestone, the company is offering a limited-time "20th Anniversary Rider Bonus" on select 2026 models, giving buyers a choice of incentives including trade-in offers.
Zero's 20 years is also the 20 years it took electric motorcycles to go from a curiosity to a legitimate choice. I want to give that journey honest credit. Looking at the data, range and reliability have steadily climbed. The anniversary bonus is a promotional tool, but the mere fact that they've lasted 20 years speaks to this category becoming established.
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What kind of lineup does Zero Motorcycles actually have?
It's an American brand that builds electric motorcycles exclusively, spanning everything from off-road to street models.
More newcomers keep showing up in the electric motorcycle market besides Zero, but its position as the established pioneer doesn't seem to waver.
If it's a limited-time perk, anyone considering a purchase probably shouldn't miss this window to get the best deal.
They call it an anniversary perk, but I wonder if it's really just about the same as a trade-in discount in the end.
It says you can choose from options like a trade-in, so there might be multiple perk patterns set up.
Back when Zero first showed up, electric bikes were still more of a novelty than anything else - impressive that they've kept going for 20 years.
An electric bike pioneer hitting its 20th anniversary is news that really makes you feel just how long this industry's history has run.
