Snowmobile Sales Flatten as Average Rider Age Hits 53: North American Powersports Faces an Aging Problem

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According to a report from the 58th International Snowmobile Congress, North American snowmobile sales have leveled off after a post-pandemic dip, while European sales declined slightly. But the industry's real challenge is an aging rider base: the average age is 53, with an average of over 31 years of riding experience, and a gender split of 86-14. The article notes that a lack of young newcomers, combined with inflation and stagnant wages, is squeezing discretionary spending on the hobby.