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Suzuki Motorcycle India has added a new two-tone color to its 125cc scooter, the "Avenis Special Edition." Pricing remains unchanged at 86,677 rupees, and a collaboration with NARUTO Shippuden is also being offered.
Honestly, this is a far cry from the kind of racing I usually cover. But having watched this industry for years, I'll say this: practical scooters like this genuinely hold up the foundation of the market. 124cc, 8.6 horsepower, not numbers built for competition, but engineered as a tool for reliable daily riding. I get the play of a NARUTO collab to pull young people in, too. The wider that base gets, the more likely some of them end up at a track someday.
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Is Naruto really that popular an anime in India?
Right, Japanese anime is genuinely popular content in India too, which is probably why a collab like this even makes sense.
Bugs me that the article doesn't give concrete details on the collab design.
In the same 125cc scooter class, the color-lineup competition with other brands is probably heating up too.
Anime collabs feel pretty one-off, just there to generate buzz, so honestly I wonder about their long-term value.
I get why people are happy, but if you don't like the collab design it's really just a new color at the same old price.
Adding a new color while keeping the price the same is a product strategy that's kind to existing owners too.
A Naruto collab on the Avenis, that's a surprising combo for India, kind of fun.
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