What Drives Japan's Largest Dealer Red Baron? An In-Depth Look at Its 'People' and 'Products'

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Red Baron, Japan's largest motorcycle retailer with more than 300 directly operated stores nationwide, continues to grow. As the number of motorcycle shops nationwide keeps shrinking, how has it managed to keep expanding? This in-depth report digs into the core of the company, examining the two driving forces behind its success: its people and its products.