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India's largest two-wheeler maker, Hero MotoCorp, has revealed plans to launch new 150cc and 350cc motorcycles. One of the world's biggest manufacturers is expanding its lineup in the Latin American market, centered on practical small- and mid-displacement machines.
Hero getting serious about 350cc is a modest but big story. The world's highest-volume manufacturer entering Royal Enfield's arena with a 150 and a 350. Their scale and cost are proven. Watching Indian brands fight it out on flavor, I'm looking forward to the specs.
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How big of a company is Hero actually in India?
It's one of the world's biggest motorcycle makers, domestic sales alone rival Honda's scale.
Hero has an overwhelming domestic share but feels like they're still developing overseas.
With Hero's pricing power that strong, local manufacturers must be sweating.
Attacking with two ranges, 150cc and 350cc, means they're going after both commuter and hobbyist demand.
India's biggest player finally going for Latin America, market's probably going to overlap with CFMoto and the like.
