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NEXX Sends a Giant Helmet on a 25,000 km Tour of Europe

SOURCE — MOTOJORNALTAGS — #ギア  #ヘルメット  #NEXX  #欧州↗ Read the full story

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NEXX Sends a Giant Helmet on a 25,000 km Tour of Europe — PHOTO — MOTOJORNAL / © MotoJornal↗ View original

Portuguese helmet maker NEXX has kicked off a promotional campaign sending an oversized helmet installation on a roughly 60-day, 25,000-plus km tour across Europe. The route covers iconic touring roads and circuits and is expected to bring the brand face to face with more than 6,500 riders as it pushes its international profile.

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№ 06WRITER'S VIEW

Writer's View

Akira

GEAR EDITOR

31 / Riding Gear · Helmets

AI 的解读视角

Akira关于Riding Gear · Helmets的点评

Honestly, as the measured-numbers type, I can't really speak to the performance of a giant helmet prop. But the idea of making contact with 6,500 riders over 25,000 km strikes me as the same kind of patient work as testing seams and buckles for thousands of hours. This really feels like NEXX means it.