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China's CFMOTO reportedly sold 700 units in just 40 minutes in Brazil. In response, the company has announced it is opening orders for a second batch. It's a sign of how quickly this emerging Chinese brand is building a presence in the Latin American market.
CFMOTO's 700 units in 40 minutes is a startling number from a market perspective. A Chinese brand selling out in a short window in Latin America, and already preparing a second lot — following India and Southeast Asia, Chinese makers are starting to capture demand in Latin America too. I see this as the world's motorcycle power map shifting, right here.
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This sellout news seems to have been picked up by all kinds of outlets, so it really did become a talking point.
700 units — what proportion of the local dealer network's scale does that actually represent?
Moving this much units right out of the gate should make it easier to justify investing in dealer expansion.
Including the second batch, CFMoto's launch in Brazil has been at an unusually fast pace even by recent standards.
Selling out in 40 minutes is impressive, but judging it fully, aftersales support included, still feels too early.
Lost count of how many times this sellout story's shown up in articles, must mean it really was that impactful an event.
