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Honda announced that its cumulative production of flex-fuel (gasoline and ethanol compatible) motorcycles in Brazil has surpassed 10 million units. The milestone symbolizes the flex-fuel transformation of motorcycles in the country.
Ten million flex-fuel motorcycles is a number that symbolizes Brazil's unique market character. From a market perspective, it's the fruit of Honda's localization strategy, optimizing its technology to fit an ethanol-based society. The numbers teach us that the world isn't one-color electric — the optimal answer differs region by region.
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First time I've even learned flex-fuel motorcycles exist, from this article.
This tech seems like it could work in other emerging markets too, but you don't hear much about it outside Brazil.
It's tech that really only makes sense in a place like Brazil where ethanol-blend fuel is so widespread.
Being able to run on both gasoline and ethanol makes total sense given Brazil's fuel situation.
How long did it take to accumulate 10 million units total?
Passing 10 million flex-fuel motorcycles is a number you could only get in Brazil.
