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Ducati celebrated its 100th anniversary at World Ducati Week. At the festival drawing fans from around the world, the company marked the milestone of a century of history in grand fashion.
The heat of World Ducati Week, that visual power is incredible. The atmosphere of a venue dyed entirely in red is something no other brand can replicate. A hundred years of history living not as mere spec but as culture. I love a scene like this, where a machine gets people this fired up.
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Curious whether there was also a concrete announcement about direction for the next 100 years, not just the celebration itself.
Given the timing with WDW, they'll probably tie in a next-generation model announcement too.
Not many brands make it to 100 years — that's genuinely impressive.
Surprised to learn for the first time that Ducati wasn't originally a motorcycle maker.
A festival that draws fans from all over the world — if I ever get the chance, I'd love to go in person at least once.
It says 100 years of history, but since it was founded in 1926, it was originally a radio manufacturer.
The history of them pivoting from making radios and machine tool parts into motorcycles is genuinely interesting to dig into.
Celebrating the 100th founding anniversary at World Ducati Week feels like a genuinely moving milestone, even as a fan.
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