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The US-based Rocky Mountain Elk Foundation (RMEF) has put a 2008 Harley-Davidson and a Ford F-150 up for charity auction to raise funds for wildlife conservation. RideApart reports that buying the motorcycle directly supports elk conservation efforts.
From a market perspective, it's an interesting phenomenon that a motorcycle becomes a vehicle for charity. Motorcycles have gone beyond being simple transport and become carriers of social value. I see the idea of connecting a single Harley to wildlife conservation, as with RMEF, as a use of motorcycles unique to a mature market.
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Routing vehicle auction proceeds into wildlife conservation is a nice, easy-to-understand fundraising setup.
What kind of activities does RMEF specifically do?
That's a conservation group mainly focused on protecting elk habitat and managing populations across North America - it has strong ties to the hunting community too.
A 2008 Harley is basically right before the recession hit - depending on the model, there might be some popular colors from that batch.
If the hammer price goes straight to conservation work, there's probably a decent number of people willing to pay above market rate for that.
A 2008 model is what, about 17 years old now - can that really pull in a high charity bid?
Unless it's a rare model or rare color, plenty of people still bid above market value for support purposes even on an ordinary model year, which is probably why it works.
An elk conservation group auctioning off a Harley and an F-150 as a set is a very American form of charity.
