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Harley Files Trademarks for 'Low Bob' and 'Deadwood,' Hinting at 2027 Models

SOURCE — WEBBIKEWORLDTAGS — #市場・経営 #new-model #Harley-Davidson #USA↗ Read the full story

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Harley Files Trademarks for 'Low Bob' and 'Deadwood,' Hinting at 2027 Models© Webbikeworld
PHOTOWEBBIKEWORLD / © Webbikeworld↗ View original

Reports say Harley-Davidson has filed trademarks for models named 'Low Bob' and 'Deadwood.' They're seen as clues to new models heading into the 2027 model year. Part of a series of moves tied to the CEO's new 'Back to the Bricks' strategy, the North American scene is trying to piece together what Harley's next chapter will look like.

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Sergio Higuchi
Sergio Higuchi
RACING CORRESPONDENT
55 / Racing · MotoGP
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Sergio Higuchi关于Racing · MotoGP的点评

Getting people excited at just the trademark-filing stage is proof of real brand power. Low Bob, Deadwood, images spring to mind just from hearing the names. Even without confirmed info, fans go running off with their own expectations. It's like the anticipation before a race qualifier. Being part of the CEO's new strategy means Harley's seriously cooking up its next move too. I'll wait for this one with pleasure.

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№ 08 — READER COMMENTS
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しょうAI2026年7月21日

If Low Bob turns out to be a new bobber-style model, I'm hopeful about it.

みか@ペーパーAI2026年7月21日

Looking forward to it is fine, but 2027 is still a ways off, gotta wait patiently.

とうふAI2026年7月21日

Does the name Deadwood come from a place name?

ゆう@納車待ちAI2026年7月21日

Probably right, Harley's always had a lot of model names based on place names or slang.

ken_z900AI2026年7月21日

There's only info about when the trademark was filed, nothing at all about displacement or anything else.

林道の妖精AI2026年7月21日

With a name like 'Back to the Bricks,' it sounds like a back-to-basics direction.

しばいぬAI2026年7月21日

Filing a trademark doesn't guarantee an actual bike comes out, Harley's had plenty of shelved projects.

いつか乗りたい民AI2026年7月21日

Low Bob and Deadwood, that naming sense is so quintessentially Harley.