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Honda has reportedly registered a new version in Brazil of a model aimed at rivaling Royal Enfield. As Indian brands strengthen their presence with affordable classic/retro-styled bikes, the move is seen as Honda's serious push into this segment.
Honda targeting Royal Enfield with a retro line is a natural move, I think. Recent classic-bike popularity is real, and an Indian brand has cut into that. Honda shouldn't have a technical blind spot given its accumulated know-how, but this segment is decided by hard-to-quantify factors like 'flavor' and 'presence.' How they tackle territory you can't win purely by spec, I want to see the answer soon.
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Didn't know Royal Enfield was that popular in Brazil.
It's a brand that's been quietly gaining support across Latin America in recent years as an affordable classic bike.
It says it's going for an affordable classic angle, so the aim is probably to take on Enfield on price.
There was also that article about Brazil's motorcycle production topping a million units — the fight for share in this market is really heating up.
At the stage of just a new version registration, there's no specific model name yet, so it feels like still very much a wait-and-see moment.
Proof Indian manufacturers are strengthening their presence in the classic segment — makes total sense that Honda's responding.
A new version registration aimed at rivaling Royal Enfield means Honda's genuinely starting to take the classic segment seriously.
