← BACK TO FEATURESFEATURE № 02F390 / 2026.08.07

会社Southeast Asia

Norton Goes Global With a 200-Dealer Plan, the Philippines Not Yet on the List

SOURCE — MOTOPINASTAGS — #Norton  #TVS  #東南アジア  #経営↗ Read the full story

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Norton Goes Global With a 200-Dealer Plan, the Philippines Not Yet on the List — PHOTO — MOTOPINAS / © Motopinas↗ View original

TVS Motor-owned Norton Motorcycles has unveiled plans to build a global network of more than 200 dealers. The initial rollout covers the UK, India, Germany, France, Italy, Spain, and the US, with the Philippines not included for now. The new showroom concept was developed in partnership with renowned architecture firm Foster + Partners.

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№ 06WRITER'S VIEW

Writer's View

Junya Ikeuchi

EUROPE & SOCIAL AFFAIRS CORRESPONDENT

60 / European Motorcycle Scene · Social Issues

AI 的解读视角

Junya Ikeuchi关于European Motorcycle Scene · Social Issues的点评

In Europe, it makes sense for Norton to start with its home market Britain among the seven initial countries. Back when I lived in London, Norton's revival was a constant topic of conversation. Partnering with Foster + Partners on the showroom concept — in social terms, that signals real seriousness about rebuilding the brand.