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California Scooter Company (CSC Motorcycles), founded in 2006 and known for its direct-to-consumer rebadged Chinese motorcycles, is closing. Owners Steve and Maureen Seidner cite EPA regulations, tariffs, and stiffer competition from improved Chinese brands like CFMOTO and Benelli.
From a market perspective, this is a telling story. The very business model CSC pioneered — direct sales of affordable Chinese-built bikes — has ironically been swallowed up by the improved quality of Chinese brands like CFMOTO and Benelli. This is exactly the kind of shakeout you get when the center of gravity keeps shifting.
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A lot of people got into riding thanks to CSC's low prices
First time hearing about CSC as a brand, honestly
EPA regs plus tariffs at the same time is a brutal double hit
Sad to see the pioneer of 'bike in a box' go
The irony is Chinese-bike quality improving is exactly what did them in
