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Hero MotoCorp is reported to be making an additional investment of ₹100 billion (10,000 crore) in EV startup Ather. Ather's new 'EL' platform is set to spawn several new electric scooter body styles, including maxi-scooter, family-oriented and high-performance variants.
An established giant putting capital into an up-and-coming platform makes technical sense in this form. Hero brings mass production and a sales network; Ather brings the agility of the EL platform. Looking at it in numbers rather than sentiment, spinning up multiple bodies from a single platform is the textbook path to development efficiency. I consider this a solid, realistic answer for Indian EVs.
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Hero and Ather started out as separate companies, right? Why is Hero investing this heavily?
Hero has been a major shareholder in Ather since its early founding days, and it's essentially running its electric strategy through Ather.
The capital ties between Hero and Ather have gotten close enough now that they're basically operating like group companies.
The investment figure alone sounds impressive, but I recall Ather itself still hasn't turned profitable.
Continuing to invest despite the losses is probably Hero trying to make up all at once for falling behind in EVs.
Branching out from the new EL platform into maxi, family, and high-performance variants makes complete sense.
100 billion rupees in additional investment is an enormous figure — didn't realize Hero was betting this heavily on Ather.
