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A customized Vespa GTS 250 once owned by Dolce & Gabbana co-founder Stefano Gabbana is heading to auction. Up for bidding from June 19 to 28, the scooter stands as a symbol of Italian style.
A Vespa once ridden by a fashion titan already has a whole different atmosphere just from that alone. It feels like Dolce & Gabbana's aesthetic lives directly in the bike itself. A practical object turning into art depending on who owned it — I think the reason it commands this kind of price ultimately comes down to people who get a thrill from that story.
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I wonder how high the hammer price will actually go - curious to see the kind of premium a celebrity-owned bike can command.
What class of Vespa is the GTS 250, exactly?
It's a higher-grade 250cc model, so it should be built with more emphasis on riding performance than a typical scooter.
Being called a symbol of Italian style says it all - the Vespa has really established itself as a fashion item as much as a motorcycle.
Celebrity ownership tends to add a premium that pushes the price above market value, so it's better to think of that separately from the vehicle's own worth.
The auction house will probably price it in with the brand value included too, so it's better to view the hammer price as separate from the bike's pure vehicle value.
Since it's been customized, it sounds like it has a spec you won't find on the stock version - I'd love to see it.
A Vespa owned by a Dolce & Gabbana co-founder is a nice story where fashion and motorcycle culture cross paths.
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