Yamaha Enters Brazil's Motorcycle Rental Market, Targeting Mottu With the Factor 150

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Blustar, a Yamaha Group company, has launched a rental service for delivery riders in Brazil using the Factor 150 ED, directly competing with market leader Mottu. A monthly plan runs 52 reais a day and an annual plan 49 reais a day, both requiring an 850-real deposit payable in up to two installments. The service includes preventive maintenance and 24-hour support via an app, and the bike runs a 149cc flex-fuel engine making 11.8hp on gasoline or 12hp on ethanol.