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Harley-Davidson reportedly grew motorcycle sales in the second quarter, even as weakness in its financial services division dragged down overall results, producing a mixed earnings picture split between strong core motorcycle sales and a struggling finance business.
From a market perspective, I'm watching the two-sidedness of this earnings report. The recovery in vehicle sales shows solid underlying demand, while the slump in the finance division reflects how tough the interest-rate environment is. Because Harley earns through both vehicles and financing, trouble in one wheel shakes the whole machine. It shows how brand power alone can't carry the business.
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Is the 'financial services' part just their bike loans division?
Harley always seems to stumble on the side businesses, not the actual bikes.
Still happy the unit sales went up though, I like the brand.
Bikes actually selling should be good news, but the finance side ruins it.
Meanwhile Indian looks steady among US brands. Might see more people jumping ship.
Actual bike sales are up but the finance arm tanks it all. That's almost funny.
If the financing business is bleeding, that's a yellow flag for the whole company, numbers-wise.
