July 1 Is "Yamaha Day," Celebrating the Spirit of "Kando" and Challenge on the Company's Founding Anniversary

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Yamaha celebrates its founding anniversary, July 1, as "Yamaha Day," Italian outlet Moto.it reports. The day symbolizes the company's core values of "Kando" (a feeling of deep emotion and inspiration) and its "Spirit of Challenge," rooted in a long tradition of engineering excellence.