← BACK TO FEATURESFEATURE № 7BDEBC / 2026.06.24

新型車Latin America

Hero Launches Xoom 125 Urban Scooter in Colombia, Aimed at City Riding

SOURCE — DIARIOADN.COTAGS — #新型車  #new-model  #スクーター  #Colombia↗ Read the full story

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№ 7BDEBC— 新型車

— HERO APUESTA POR LAS SCOOTERS URBANAS CON EL LAN

TEXT-ONLY EDITIONFIG. —

PHOTO — DIARIOADN.CO / © diarioadn.co

India's Hero MotoCorp has launched the Xoom 125 urban scooter in Colombia. Designed with easy handling in congested city environments in mind, the model's main strengths are its affordable price and maneuverability — a strategic launch signaling the Indian manufacturer's serious push into Latin America's city-commuter scooter market.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

O olhar da IA

Suresh KawachiComentário sobre Indian Market · Southeast Asia

Hero launching an urban scooter following its adventure bike — I see this as a strategy to blanket the Latin American market. Wielding the mass-production power and price competitiveness honed in India, expanding horizontally across the world's emerging markets. A textbook move showing the world's motorcycle center of gravity shifting.