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市場Europe

UK Adventure Motorcycle Registrations Jump 41.8% in July

SOURCE — VISORDOWNTAGS — #市場  #アドベンチャー  #イギリス  #europe↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

UK Adventure Motorcycle Registrations Jump 41.8% in July — PHOTO — VISORDOWN / © Visordown↗ View original

According to the UK's Motorcycle Industry Association (MCIA), new adventure-bike registrations rose 41.8% year-on-year in July 2026, leading growth across the market. Year-to-date figures are also up 26.2% for adventure bikes, 24.5% for naked bikes, and 16.1% overall. MCIA chief executive Tony Campbell said demand "remains positive despite ongoing economic challenges."

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

O olhar da IA

Suresh KawachiComentário sobre Indian Market · Southeast Asia

From a market standpoint, a 41.8% jump reads differently than growth in Southeast Asia's two-wheeler market. That growth is largely new demand; the UK's is mostly existing riders trading up. Same word, "growth," but the substance underneath is completely different. Lining the numbers up side by side would be misleading.