NEXX Sends a Giant Helmet Structure on a 25,000km Tour of Europe, Aiming to Meet 6,500 Riders

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Helmet maker NEXX has launched "NEXX Giant," a large helmet-shaped structure that will travel roughly 25,000km across Europe's most iconic roads and circuits over 60 days. The tour aims to connect with more than 6,500 riders along the way, and NEXX also announced content creator Le Déjantée Rider as a new global brand ambassador.