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Indian Motorcycle has launched its first-ever in-house performance division, American Racing Operations (ARO). Its debut product is a King of the Baggers-derived dual slip-on exhaust system, priced at $799.99.
The sharpness of the name ARO, and the full-throated self-assertion of 'American Racing Operations' — it's packed with brand aesthetic. I love that the exhaust note design pulled straight from King of the Baggers is being brought directly to production. When a factory brand commits this seriously to the custom market, doesn't it feel like the whole atmosphere shifts?
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Being able to buy race-derived parts at an accessible price is a welcome development for race fans.
King of the Baggers — didn't know it was a race for bagger-style cruisers, first time hearing about it.
Indian's own OEM custom brand to counter Harley's Screamin' Eagle — this feels like something people had been waiting for.
There's definitely a chunk of riders who feel more confident going with an OEM custom brand than aftermarket parts.
Since ARO is a newly formed division, I'm curious how much they'll keep expanding the product line and how sustainable it is.
With the first wave being exhaust parts, it looks like this could expand into things like suspension or engine parts down the line.
Indian's first in-house performance division — it feels like it's bumped the brand's seriousness up a notch.
A dual slip-on derived from King of the Baggers, starting at $799.99 — a clear example of race tech trickling down to production bikes.
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