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Harley-Davidson raised its full-year forecast, but weak European sales and tariffs remain a drag, leaving a mixed picture that falls short of a strong recovery, according to reports.
From a market perspective, Harley's raised guidance is the fruit of cost control and pricing strategy. What the numbers show is not growth but skill on defence. The real contest is how they capture younger buyers in emerging markets like India and Southeast Asia, and it worries me that this is exactly where they are thin.
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How to win over younger buyers has always been Harley's problem.
More and more people are asking "for that money, why not an Indian?"
Raised guidance sure, but Europe and tariffs make the reality look rough.
Feels like they're just earning on price per unit, not volume.
