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India's Bajaj is thriving in Brazil, closing the first half of 2026 with 55% growth and reaching a record sales level of 61,000 units. The figures underscore how quickly Indian brands are building a presence in the Latin American market.
From a market perspective, Bajaj's 55% growth in Brazil is symbolic. An Indian brand hitting a historic 61,000 units in Latin America - what the numbers show is emerging-market manufacturers starting to conquer other emerging markets beyond their own borders. India and Latin America directly linking up as an axis of motorcycle growth - this is the front line of that.
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What kind of manufacturer is Bajaj? Are they a major player in India?
It's a major Indian two-wheeler maker, they've also invested in KTM.
In Honda's stronghold of Brazil, this kind of number is a real threat.
The numbers are fine, but is there actually a proper after-sales service network locally?
With that rapid 55% growth, whether the dealer network can keep up is the next hurdle.
It's really the era of Indian makers growing in Latin America now, used to be all Japanese bikes.
A 55% rise to 61,000 units for the half-year is genuinely impressive, up from just under 40,000 last year.
