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Ducati held its largest-ever World Ducati Week to mark the brand's 100th anniversary. With Casey Stoner and limited-edition models on hand, roughly 120,000 fans gathered in Misano over the three-day event, coming together from around the world to celebrate the milestone.
Just imagining the atmosphere at WDW gives me chills. 120,000 people going wild for the same shade of red - isn't that a cultural festival in itself? Ducati isn't just about speed, it's a distillation of aesthetics that includes visuals and community too. No other brand in the world could replicate this energy of the 100th anniversary.
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An all-time high of 120,000 people, did that even beat the pre-COVID record?
So WDW stands for World Ducati Week, didn't know that.
In the end it's just a 100th-anniversary marketing push to sell limited editions.
Three days at Misano, huh, would love to attend WDW in person someday.
So Stoner showed up, I really loved his Ducati era.
Stoner's Desmosedici era was insane, gave me chills.
120,000 people over 3 days... Ducati's pull is insane.
With a lineup like that, the atmosphere on-site must be insane.
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