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Royal Enfield is preparing three motorcycles for Brazil — the Bear 650, Classic 650, and Goan Classic 350 — spanning beginner-friendly to style-focused riders. Brazil, the brand's largest market outside India, saw sales roughly double to 31,077 units in 2025.
European buyers already have the 650 twins figured out, so launching the Bear and Classic together into a fresh market like Brazil is an interesting bet. Socially speaking, lining up three different price points is really a test of how deep that country's bike culture runs.
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Is the Goan Classic 350 something a beginner could actually handle?
Having their own CKD plant tells you this isn't a side project
31,077 units is basically double last year, that growth rate is wild
Doubling sales without price hikes means Brazilian buyers are picking smart
For the same money I'd just go Honda CB650, feels safer
Nah for touring and style the Bear looks like more fun
