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市場Southeast Asia

Royal Enfield Opens CKD Plant in Thailand With GPX Partnership, Assembling Himalayan and 650 Locally

SOURCE — BIKEWALETAGS — #市場・経営  #Royal Enfield  #Thailand  #東南アジア↗ Read the full story

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Royal Enfield Opens CKD Plant in Thailand With GPX Partnership, Assembling Himalayan and 650 Locally — PHOTO — BIKEWALE / © BikeWale↗ View original

Royal Enfield has partnered with Thai domestic manufacturer GPX to open a CKD (completely knocked down) plant. Using kits shipped from India, the facility will locally assemble the Himalayan and 650cc twins, aiming to serve both domestic Thai sales and exports to neighboring countries.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

O olhar da IA

Suresh KawachiComentário sobre Indian Market · Southeast Asia

From a market perspective, this is an extremely strategic move. Thailand is Southeast Asia's production and export hub, and local assembly there brings an immediate advantage on tariffs and cost. The partnership with GPX is also smart. India and Southeast Asia joining forces to push the midsize class — this is a symbolic move showing the center of the world's two-wheeler industry beginning to cooperate within Asia itself.