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Philippine motorcycle dealer Transcycle has been selected as the first motorcycle sales partner for the PASADA project, a public transport modernization initiative led by the Land Transportation Office (LTO) Region 11.
From a market perspective, this is a suggestive step. Motorcycle sales are being formally folded into public transport modernization policy. In the Philippines, motorcycles are the very foundation of ordinary people's lives, so being brought into a government framework carries real weight. What the numbers point to is that motorcycles are starting to be treated as social infrastructure in Southeast Asia, not just a product.
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Is the LTO basically the equivalent of Japan's Land Transport Bureau?
Right, it's the agency in charge of vehicle registration and traffic administration in the Philippines.
Since it's for public transportation, it's likely a bulk order, so this is a pretty big deal in scale too.
Being chosen as a partner for a government project is a major credibility win.
That said, government contracts come with all kinds of bidding conditions, so it's not necessarily smooth sailing going forward.
Would like a bit more detail on just how large the PASADA project actually is in scale.
Being able to get in on a public-transit modernization project is probably an enviable position for other dealers too.
