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Harley-Davidson's legendary model name, "Super Glide," has made a comeback. Credited as the original "factory custom," created by Willie G. Davidson in 1971, its return has also been picked up by Argentine media, generating plenty of buzz.
Just the name Super Glide brings back the atmosphere of '70s American custom culture. Reviving a legendary name isn't just nostalgia, it means 'selling the whole story.' Harley's way of building a brand like that is culturally very skillful, I think.
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Depending on the price of the revived model, how much it resonates with longtime fans could really vary.
What kind of bike was the Super Glide?
It combined a touring-style chassis with Sportster-style front end — a model that symbolized the early custom culture.
Given it's making waves in Argentina, it seems interest in Harley's historic names runs deep in South America too.
There are plenty of cases where only the name gets revived and the substance is totally different, so I'm curious how much it actually carries over.
At the very least it should carry on the spirit of factory customization, so I think it's fair to expect continuity on the concept side.
A legendary name dating back to 1971 being used again — just simply exciting news.
The Super Glide name coming back, thinking of it as the origin of Willie G. Davidson's factory customs, is a genuinely moving choice of name.
