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Actor Norman Reedus traveled through Mongolia wearing gear from Aether's adventure line. Despite its somewhat hipster-leaning look, a local media editor-in-chief praised its genuine practicality.
No matter how stylish something is, in a place like Mongolia it means nothing without function to back it up. That's why the editor-in-chief's endorsement is reassuring. Looks are an important element that lift your mood too. Being able to ride toward unknown territory, map unfolded, in gear you actually like — that genuinely raises the satisfaction of a trip.
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I've never heard of Aether — what country is that brand from?
I believe it's a US-based, lifestyle-oriented adventure gear brand.
When a celebrity wears it, brand recognition jumps instantly, so the advertising effect must be huge too.
Riding across Mongolia's desert and grassland must be genuinely grueling touring.
Aether's gear is a brand that runs on the pricier side, if I recall correctly.
The moment it's described as leaning hipster, I get the sense looks are the priority.
But if the local editor-in-chief vouches for the practicality, it's probably not just stylish gear for show.
A Leidart crossing Mongolia is going to make for way too good a picture.
