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Honda has opened the first store under its new shop concept, Cub HOUSE, in Japan. Centered on the Cub series, it aims to be a new hub that goes beyond a simple dealership to enrich life with a 125cc motorcycle.
Cub HOUSE sounds like a place where Cub fans can gather. Motorcycle shops had a somewhat intimidating image, but a 'base for enjoying daily life' like this seems easy for a beginner to step into. Since 125cc bikes are easygoing and fun, I'd be happy if more people discover that appeal through places like this.
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Feels like other manufacturers will likely follow suit with community-style shops like this.
If community-style shops like this spread, it could help broaden the base of motorcycle culture as a whole.
Curious what specific functions a 'more than just a dealership' space actually offers.
Concept shops tend to draw a crowd early on for novelty, but sustaining that traffic long-term is usually the challenge.
Given how enduringly popular the Cub itself is as a topic, I'd expect it to keep drawing people in.
Where exactly did Cub House actually open? Don't think the article mentioned the location.
Details on location and how it'll operate will probably come in a follow-up announcement.
Aiming to be more than just a dealership sounds like it could build a real community among 125cc-class owners.
Calling it the 'first location' suggests they might have nationwide expansion in mind down the road.
