Former Branch Manager Details Superbike Factory's Chaotic Final Weeks Before Collapse

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A former branch manager has described the chaotic final weeks at UK motorcycle retailer Superbike Factory before its collapse into administration. A new CEO who arrived in December 2025 reportedly pushed staff to move bikes as fast as possible, and around 270 employees learned of redundancy at a single Monday 2pm meeting in July 2026, unpaid for that month, with at least one customer left with neither their bike nor payment.