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Pirelli is pursuing an effort to collect used tires and turn them into raw material for new ones. RideApart frames it as a major tire maker moving into circular material use under a 'reduce, reuse, recycle' banner.
For my part, tyre regeneration is a theme I want to take seriously. A tyre is the most critical piece of equipment connecting a rider's life to the road surface, and it wears fast. If performance does not drop with recycled material, the environment and safety can coexist. Whether grip is guaranteed in measured figures is the one thing I want to judge coolly.
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If it makes them cheaper, I'm all for it.
Tire recycling is unglamorous but it actually moves the needle.
My only worry is whether grip suffers with recycled material.
No complaints if the performance holds up. Waiting on the data.
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