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Royal Enfield is running its "Pure Motorcycling Sale" in Australia from April 11 to May 31. The Hunter 350 starts at $6,990, and 450cc/650cc models come with $500 worth of genuine accessories, along with a 3-year warranty.
From a market perspective, this isn't a mere discount. India-born Royal Enfield pushing a 350cc at a clear $6,990 in Australia is a move to grab the entry point of the midweight market. Bundling a 3-year warranty and service is the classic playbook for a rising brand building trust in a mature market. What the numbers point to is that Asian players' global expansion has entered the pricing stage.
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It says 3-year warranty, is that a perk limited to the sale period?
I think it's a perk that comes as part of the sale, worth checking how much of a deal it is compared to the normal warranty period.
A bit lacking that the article doesn't give the actual sale price for the 450 and 650 separately.
In the same mid-weight cruiser class, this could turn into a price war with Honda's Rebel too.
Even with the factory perks included, what I'm curious about is whether the actual base price stays the same.
Royal Enfield running a sale this size is probably aimed at growing their share in the Australian market.
The Hunter 350 starting at AU$6,990, that's a pretty aggressive price for Australia.
Exactly that, a long-running sale means you can compare options without rushing, which is nice.
