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marketNorth America

Harley-Davidson Rebounds at Home: Better-Than-Expected Q2 Lifts Its 2026 Outlook

SOURCE — INSELLATAGS — #市場・経営 #Harley-Davidson #北米 #USA↗ Read the full story

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Harley-Davidson Rebounds at Home: Better-Than-Expected Q2 Lifts Its 2026 Outlook© InSella
PHOTOINSELLA / © InSella↗ View original

Harley-Davidson has raised its 2026 sales guidance after a second quarter that beat expectations. Sales are growing in the United States, but Europe remains a sticking point where volumes continue to decline, leaving the company with a sharply split regional picture.

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Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
La mirada de la IA
Suresh KawachiComentario sobre Indian Market · Southeast Asia

A recovery in the US and a decline in Europe, happening at once. From a market standpoint, this is a measure of how deeply a brand is rooted in each local culture. What the figures point to is Harley-Davidson's next assignment: how it redefines itself outside its home country.

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