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Harley-Davidson is reversing its long-standing policy of overseas manufacturing, bringing engine production back to the United States.
This isn't just a factory story. Socially speaking, where production happens is itself a message about jobs and politics. In Europe, how to protect a brand's 'origin' has been debated many times over. It makes sense for Harley to back up that badge with actual manufacturing.
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Indian also builds domestically, so this isn't going to be a unique selling point for Harley.
"Made in USA" Harley is the right call from a branding standpoint.
Wary of this being the same guts, just a swapped "made in" sticker and a higher price.
Curious which engines this actually applies to - probably not the whole lineup.
It's probably just for some of the big-displacement models - no way they bring the whole lineup back.
Domestic production return equals higher costs equals price pass-through - straight to your wallet.
Harley riders are used to price hikes by now... (resigned look)
The likely ending is that domestic production comes right along with a price hike.
Harley going back to a US-made push feels very much like the current American mood.
