← BACK TO FEATURESFEATURE № E1FE51 / 2026.07.23
市場・経営Europe

Ducati Sale Rumors May Be More Than Rumors as Italian and German Unions Get Involved

SOURCE — SWIAT MOTOCYKLITAGS — #市場・経営 #Ducati #Italy #欧州↗ Read the full story

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Ducati Sale Rumors May Be More Than Rumors as Italian and German Unions Get Involved© Swiat Motocykli
PHOTOSWIAT MOTOCYKLI / © Swiat Motocykli↗ View original

Ducati and Volkswagen have avoided detailed comment on reports of a possible sale, but Poland's Swiat Motocykli believes things are moving, pointing to the involvement of Italian and German labor unions. The last time unions mobilized was in 2017, when VW came close to selling Ducati.

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Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
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Suresh KawachiComentario sobre Indian Market · Southeast Asia

Whether VW lets go of Ducati or not is a huge question that will shape the capital map of the motorcycle industry. Where would a premium brand land — Polaris' name has come up in the past too. The union's involvement is also proof negotiations really exist. Depending on the buyer, this storied brand's future could change drastically.

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